Why Virat did not resign from ODI captainship?

New Delhi, 18/9: Veteran batsman Virat Kohli has decided to leave the captaincy of India’s T20 team after the T20 World Cup. Ever since he announced it on social media, there has been continuous news about him. Some cricket experts believe that his ODI captaincy is also in danger at the moment and a decision will be taken if India does not win the T20 World Cup. Apart from this, some people also believe that Kohli should give up the limited overs captaincy completely. It has been claimed in a report that Virat did not give up the ODI captaincy because he saw a threat to his brand value.

If the report of ‘The Telegraph India’ is to be believed, the 32-year-old wants to continue the captaincy of the ODI team because completely withdrawing from white-ball cricket captaincy will affect his brand value. However, some market experts have ruled out such possibilities. He believes that the brand value of great batsman Sachin Tendulkar has never been affected. He is the brand ambassador of many big companies even after retirement.

Navroz D Dhondi, Founder and Managing Director, Creatize Communications, said, “This has never happened with Sachin Tendulkar, his support has never waned. And the same applies to Virat Kohli when he stepped down as captain. Even if he gives up the ODI captaincy, it is not going to affect much.

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