New Delhi, 9/11: With more than 1.38 billion active user-base, Instagram is one of the most used social media platforms on both iOS and Android mobile phones.
Now, in a move to monetise the service, Instagram is bringing a subscription feature to its app. Though there is no official announcement, the company has revised the in-app purchase chart revealing that it will offer a monthly subscription for Rs 89 in India.
It is currently offering Instagram Badges in three tiers– Rs 89, Rs 179 and Rs 449.
For the uninitiated, Instagram badges are a feature that allows users to show support to creators during a live video. When a user buys a badge during a live video, a heart icon appears next to the name in the comments.