Viacom18, Star India bag IPL media rights for whopping Rs 48,390 cr

Mumbai, 14/6: The BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping Rs 48,390 crore ($6.20 billion) through IPL media rights for a five-year period, starting 2023.



While Disney Star retained their Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C, paying another Rs 2991 crore.


The deal for package A and B is for 410 matches across five years with 74 matches each in 2023 and 2024 and 84 each in 2025 and 2026. The 2027 edition will have 94 games

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