Mumbai, 16/6:Manish Tiwary had only been in his new job as head of Amazon.com Inc’s India business a couple of months when he faced a weighty decision: How aggressively should the US ecommerce giant bid for media rights to the Indian Premier League?
Securing digital streaming rights to the cricket tournament would be a huge coup, potentially luring hundreds of millions of viewers to Amazon. But Tiwary and his colleagues would have to bid against deep-pocketed giants like Reliance Industries Ltd. In a stunning move, Amazon pulled the plug before the auction started. Tiwary and senior management in Seattle decided those billions would be better spent on Amazon’s ecommerce business.