Bhubaneshwar : Lava International Limited, the leading homegrown smartphone
manufacturer,unveiled its latest innovation, the SHARK 5G, with a power-packed launch event in
Bhubaneswar. With this, Lava introduces the all-new SHARK series, reinforcing its commitment to
designing and manufacturing smartphones in India. The launch marks another milestone in Lava’s
ongoing efforts to make next-gen technology more accessible for Indian consumers across
segments.The SHARK 5G, priced at INR 7999, will be available for purchase both at the retail outlets
and at Lava’s official e-store.
Commenting on the launch, Mr. Sumit Singh, Head of Product, Lava International Limited, said, “Lava
remains deeply committed to strengthening its presence in the Indian smartphone market through a
consumer-first, product-led strategy. Over the past two years, we have anchored our comeback with
successful launches like the AGNI and BLAZE in the mid-premium segment, and the Yuva and Storm
series in the mass market, bringing affordable innovation to the forefront. With SHARK 5G, we are
proud to introduce the most affordable 5G smartphone, combining cutting-edge technology, a
premium design, and a seamless 5G experience. We are optimistic about the response and excited to
redefine the sub-₹10K segment with best-in-class offerings.”
Coming first is theSHARK Series,Lava’s newest entrant built for India’s value-first buyers who don’t
want to compromise on looks or reliability. Positioned firmly in the sub-₹10K segment, the SHARK
lineup is all about combining bold design with essential functionality for users upgrading from
feature phones or basic smartphones. With the launch of SHARK 5G, Lava is signaling its intent to
bring next-gen connectivity and a polished smartphone experience to the mass market, setting a
new benchmark for what budget phones can offer.
At the heart of Lava’s boldest vision lies the Agni Series, a lineup born to challenge convention and
ignite change. With segment-first innovations like dual AMOLED display, the revolutionary Action
Key, and OIS-enabled triple cameras, Agni 3, launched in October last year,didn’t follow the crowd, it
created a new path. Lava’s Blaze Series, which is available across both online and offline channels,
brings the best of both retail ecosystems to consumers. With products like Blaze X,Blaze
AMOLED,Blaze Duo 5G, and Blaze 35G, this lineup blends premium design, strong performance, and
value-led innovation.
The Storm Series embodies unrestrained energy and raw power, built for those who never back
down from a challenge. Lava’s Bold Series is an online-first smartphone series crafted for the
unapologetic digital native.Representing this philosophy, the Bold 5G leads with a segment-first
6.67” 3D curved AMOLED display, MediaTek Dimensity 6300 processor, and a 64MP Sony sensor,
delivering premium features usually reserved for higher tiers. Yuva Series,Lava’s offering to India’s
youth open to witness the smartphone experience to India’s aspiring, first-time smartphone users.
Models like the newly launched Yuva Star 2 represent Lava’s ongoing commitment to offering
thoughtfully designed devices that deliver real value to those entering the digital world.
Apart from smartphones, Lava has expanded its footprint into smart accessories, offering a growing
range of smartwatches and earbuds designed for the connected Indian consumer. The lineup
includes popular models like the Probuds T24 and Probuds T31 in the true wireless segment, and
smartwatches such as the Prowatch V1 and Prowatch X, among others. Lava is also a leading brand in
the feature phone category, with widely trusted models like the Hero Shakti and A1 Josh continuing
to serve millions across India with reliability and value. Lava is also redefining the consumer
experience through segment-first initiatives like ‘Service at Home’ and ‘Demo at Home’, ensuring
convenience, transparency, and trust at every step of the consumer journey.
