Mumbai, 14/6:The BCCI received a financial windfall as its e-auction of the media rights of the Indian Premier League (IPL) for the next five-year cycle (2023-27) fetched a mind-boggling Rs 44,075 crore after selling its TV and digital rights for the Indian sub-continent.
While everyone is tight-lipped about the winners, insiders revealed that either Disney-Hotstar or Sony has bagged TV rights. Viacom is most likely to have won digital rights.
At close of bidding process on Monday, Package A (TV rights for the Indian sub-continent ) was sold for Rs 23,575 crore, which comes to around Rs 57.5 crore per game for 410 matches across five seasons