Surf Excel becomes HUL’s first $1 billion brand

Mumbai, 17/2: Hindustan Unilever Limited on Friday announced that its leading laundry detergent brand, Surf Excel has crossed the $1 billion turnover mark.

With this, Surf Excel becomes one of the few brands in the entire consumer packaged goods sector in India to achieve this distinction.

 

Purpose-driven marketing, on-trend innovations and superior product quality have fuelled the brand’s journey to this milestone, HUL said.