New Delhi, 28/2: Having devoted the first year since its acquisition in making investments on sprucing Air India’s fleet, Tata group is all set to consolidate its operations under just two brands – Air India and Air India Express – distinguishing its full service and low-cost flights. In the process, it has decided to abandon the Vistara brand.
Chief Executive Campbell Wilson informed that this decision was taken as Air India has a greater global recall. “There is a desire to carry forward the heritage of both Air India and Vistara into the new Air India…Vistara clearly has a very strong recognition in the Indian market but if you look outside the Indian market, clearly Air India is much more recognised and has a 90-year history. So, the future full-service carrier will be called Air India but we would like to retain and celebrate some of the Vistara heritage in that new manifestation,” he explained