Mumbai, 11/3: The Bandhan Financial Holdings-led consortium is set to launch a new brand identity for IDFC Mutual Fund, which will be effective from March 13, a statement said on Saturday. As a result, the fund house’s schemes will be renamed, with the word ‘Bandhan’ replacing ‘IDFC’ in each of them. The new brand logo will also be unveiled, closely resembling the Bandhan Bank logo, but with additional colours and styling, the statement said