Jaipur, 30/6: With political parties trying to tap social media influencers in the election season, the Rajasthan government has come out with a first-of-its-kind policy to give advertisements to those with a significant following on platforms like YouTube, Facebook, Twitter and Instagram along with print and electronic media.
On June 26, the Ashok Gehlot government issued a notification allowing advertisements to social media influencers ranging from Rs 10,000 to Rs five lakh per month for posting government advertisements on their channels. The Gehlot administration wants to tap the social media space ahead of the Assembly elections slated for later this year.
According to the notification, the influencers are categorised into four groups – Group A with a following of at least 10 lakh followers will get a maximum of Rs five lakh per month for posting advertisements while the amount will be Rs 2 lakh for Group B influencers who have 5-10 lakh subscribers. Group C influencers with 1-5 lakh followers will get Rs 50,000 while Group D with over 10,000 followers will get advertisements up to Rs 10,000 per month.