Mumbai, 23/7: Reliance Retail said it is revamping Trends fashion stores across the county by adding contemporary and tech-enabled features ranging from self-checkout counters to electronic shelf labels to attract customers of younger generations.
Reliance Retail is revamping around 150 Trends stores pan-India with a new brand identity. The stores will have a new look right from the façade to fixtures, lighting, ceiling and flooring, becoming more aspirational for shoppers, the retailer said.
Trends, an affordable fashion & lifestyle retailer which operates more than 2,300 stores in over 1,100 towns and cities across India, has opened its first such store with a new brand identity in Surat with several more in the pipeline to be opened shortly.
Now all new Trends stores to be opened by Reliance Retail in the future will be based on the new format, which may also have a dedicated space for local artesian to showcase the city’s identity.