Reliance Retail enters beauty segment with Tira

Mumbai, 5/4: Reliance Retail on Wednesday entered into the beauty space with the launch of Tira, an omnichannel beauty retail platform.

 

 

The country’s leading retailer will now compete with the brands like HUL’s Lakme, Nykka, Tata and LVMH’s Sephora in India’s growing beauty and personal care marketplace.

 

Reliance Retail announced the launch of Tira, an omnichannel beauty retail platform. Along with the Tira app and website, it also opened its flagship Tira store at Jio World Drive in Bandra Kurla Complex in Mumba

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