Bhubaneswar:(Correspondent):- Shyam Steel, one of India’s leading producers and manufacturers of primary TMT bars, has announced the appointment of Harmanpreet Kaur, Captain of the Indian Women’s Cricket Team, as its brand ambassador. The association marks a significant step for the brand, reinforcing its progressive outlook by aligning with one of India’s most respected women leaders in sport.
With this partnership, Shyam Steel highlights its belief that strength today goes beyond infrastructure, it reflects mindset, inclusion, and shared responsibility. Guided by its core philosophy, “Maksad Toh Hai India Ko Banana Hamesha Ke Liye Strong”, the brand continues to evolve its narrative by acknowledging the growing role of women in shaping key household and construction-related decisions.
Through this partnership, Shyam Steel reinforces its campaign thought – “Strong Woman. Strong Steel. Strong India.” – a reflection of how responsible decisions build strong homes, and strong homes contribute to a stronger nation. Commenting on the association, Mr. Lalit Beriwala, Director, Shyam Steel, said, “This partnership represents a shared belief in discipline, determination, and reliability – values that define both Shyam Steel and Harmanpreet Kaur. As a brand, we have always stood for strength with purpose, and Harmanpreet’s leadership on and off the field reflects this philosophy in its truest sense.”
