New Delhi, 12/6: The Indian Premier League’s media rights auction witnessed robust bidding for TV and digital rights of the Indian sub-continent with the valuation per match of the cash-rich league being earmarked at more than a whopping Rs 100 crore.
With the bidding going into the second day, the cumulative valuation of the media rights could well touch a staggering Rs 50,000 crore mark, which will be one of the biggest in terms of global rights across any sport.
Four out of the seven players in the fray — Viacom18, Disney-Star, Sony and Zee were involved in a near seven-hour slugfest that remained inconclusive with Package A (India TV Rights) and Package B (India Digital Rights) cumulatively fetching upwards of 42,000 crore (5.37 billion USD approximately) and still counting.
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