Meta builds A-team focused on AI products

Washington DC, 28/2: Meta Platforms Inc is creating a new top-level product group focused on generative artificial intelligence (AI), Chief Executive Mark Zuckerberg said on Monday, as the AI race among Big Tech firms heats up.

 

AI has emerged as a bright spot for investments in the tech industry, which has been struggling with slowing growth, and has cut thousands of jobs, as well as dialled down on experimental bets to beat the downturn.

 

“We’re starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology,” Zuckerberg said in an Instagram post.

 

“Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways,” Zuckerberg said, but for now “we’re exploring experiences with text (chat in WhatsApp and Messenger), with images (creative Instagram filters and ad formats), and with video and multi-modal experiences

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