Bhubaneswar, 20/1 (AO Bureau): The Odisha famous Adivasi Mela will be held on both physical and virtual mode from January 26.
Chief Secretary said “A positive response to the unprecedented pandemic, the department has excellently planned the hybrid model. Adivasi Mela is widely popular within and outside the State. This hybrid model will further widen its popularity by extending it to the persons who are unable to visit it physically’.
The Chief Secretary added, “The virtual model of the mela will have a marketing platform through which interested people can purchase the tribal products’. Mohapatra advised the department to develop a permanent digital marketing platform so that people from different parts of the globe can buy the products throughout the year.